Pinterest CES 2020
The ultimate hideaway at CES
Scarpetta restaurant was transformed into a multifaceted meeting space for Pinterest inviting marketers to “stop interrupting. Start inspiring.” The space brought to life Pinterest’s five dimensions of inspiration and positioned the brand as the last positive corner of the internet.
STOP INTERRUPTING. START INSPIRING.
The goal of this B2B activation was to immerse marketers into the five dimensions of inspiration and show how brands can weave the Pinterest 100 into their own marketing plans. We knew that in order to inspire a room full of marketers, we would have to do something drastic — so we fully transformed Scarpetta restaurant beyond recognition. The five dimensions of inspiration were translated into five meeting spaces with full AV capabilities. Visitors could also enjoy hospitality touch points like single-origin coffee, turmeric-infused lattes, and champagne cocktails.
THE LAST POSITIVE CORNER OF THE INTERNET
Each of the five rooms had its own individual feel and inspiration. Rooms featured furniture hacks, swing seating, scent-scapes and risograph collage walls. Inspired by the Pinterest 100 trends, lounges offered internationally inspired food and beverage, 90’s rerun inspired playlists along with a conscious consumption merch shop. The transformation offered an inviting atmosphere for clients to recharge off of the CES floor. This activation gathered people together for invite-only meetings over the course of 3 days.
Another highlight of the space was the Trend Bar, which showcased the brand’s new “Pinterest Trends Tool” that launched during CES Guests could demo the new tool, which highlights the top search terms over the past 12 months.
Pinterest’s presence aimed to showcase the site as a place for brands and consumers to connect. Their global marketing team worked alongside our team to host clients and partners in a stylish, tranquil space inside the Cosmopolitan Hotel. “We wanted people to walk away from Pinterest’s CES space understanding that in order to succeed in today’s advertising world, brands need to stop interrupting and start inspiring—and that the best place to do that is on Pinterest,” explained Judy Lee, the brand’s head of industry and experiential marketing.
