The goal for this Samsung project was to bend the boundaries of what one might expect of a product launch in 2015. Our team ushered in the next generation of Samsung’s Galaxy line by designing an entire event to aesthetically reflect the revolutionary Galaxy S6 and S6 Edge.

With a table-for-30 modeled after the signature curves of the S6 and a custom chandelier casting geometric shadows across the space, we celebrated Samsung’s newest device by making it an integral part of the activation.

The experience began with an intimate “Chef’s Table”-style dinner hosted by celebrity chef Scott Conant, where top celebrities including Taraji P. Henson, Olivia Munn, Aaron Paul, Zoe Saldana, and more, learned key features of the new Galaxy device. The event opened up into a larger party where invited guests experienced custom fabricated photo ops powered by the Galaxy S6 edge and enjoyed a lively performance by Disclosure.